Elon Musk’s Optimus robots greeted hungry fans as the mogul’s long-awaited Tesla Diner finally opened its “retro-futuristic” doors along the famed Hollywood strip.
The all-night drive-in offers “80 V4 Supercharger stalls” and two giant entertainment screens — where Tesla’s humanoid Optimus robots handed out popcorn to customers who showed up for Monday’s debut.
The location opened up for orders at 4:20 p.m. local time Monday – Musk’s favorite marijuana-themed reference.
The Tesla CEO shared a number of posts touting the Tesla Diner’s features and urged customers to “try it out.”
“Aiming to be a fun experience for all, whether Tesla owners or not. Will keep improving,” Musk wrote on X.
The menu features a number of classic options with locally sourced ingredients, including fried chicken and waffles, a Tesla burger and a Diner club sandwich.
Some diners received their food in “Cybertruck”-themed boxes resembling Tesla’s stainless steel pickup trick. Cups and cartons of fries featured a distinctive Tesla lightning bolt logo.
If the original diner concept is successful, Musk said in separate post that Tesla would “establish these in major cities around the world, as well as Supercharger sites on long distance routes.”
Musk has teased his diner concept online for several years.
In 2023, Tesla gained approval to move forward with construction on Santa Monica Blvd.
Customers are able to watch movies on the diner’s giant screens or in their own vehicles by accessing the Tesla diner app.
Tesla shares were up about 1% in trading Tuesday.
Musk has refocused his efforts on Tesla after stepping back from President Trump’s Department of Government Efficiency.
The two had a public falling-out over the president’s “Big Beautiful Bill,” with Musk even declaring plans to launch his own political party.
Meanwhile, Tesla is looking to reverse a recent vehicle sales slump.
Musk has touted the long-term prospects of the company’s technology, especially its Optimus robots and self-driving Robotaxi fleet, which recently debuted in Austin, Texas.