Actress Brenda Song is front and center in DoorDash’s playful and heartfelt new Mother’s Day campaign, which transforms the delivery platform into “DoorDad” for the holiday weekend. The campaign aims to give hardworking moms a genuine break, offering exclusive deals on flowers, gifts, and up to $75 in Mother’s Day treats through the app.
With humor and heart, the campaign highlights the everyday realities of motherhood while positioning DoorDash as a partner in helping families celebrate the women who do it all. Song, known for her roles in The Suite Life of Zack & Cody, Dollface, and Netflix’s Secret Obsession, brings a relatable energy to the spot, portraying a multitasking mom juggling the chaos of kids, laundry, and cooking — until “DoorDad” shows up with reinforcements.
“Let Mom Sit Down for Once”
“Being a mom is the best job in the world, but it’s also the hardest,” Brenda Song said in a statement. “I love that this campaign acknowledges how much moms do every single day — and gives us permission to actually take a moment to relax.”
The digital ad campaign, launching May 6, features a humorous twist: dads and kids tag in while DoorDash provides everything from last-minute flowers to gourmet brunch ingredients. Through the weekend, DoorDash users can access up to $75 in savings on curated Mother’s Day items from local and national retailers, including Walgreens, The Bouqs Co., and neighborhood florists.
Highlights of the campaign include:
- “DoorDad” Delivery Deals: Up to $20 off on flower orders and beauty items.
- Curated Gift Baskets: Featuring chocolates, wine, skincare products, and candles.
- Brunch-in-a-Box Specials: Available from select local restaurants with free delivery promos.
- DoorDash Pass Member Perks: Exclusive early access to discounts and free delivery on holiday items.
A Cultural and Commercial Moment
The campaign, developed by DoorDash’s in-house creative team and the agency The Martin Agency, taps into a broader cultural conversation about the emotional and physical labor mothers carry — often unacknowledged. The “DoorDad” concept reframes the typical Mother’s Day narrative by spotlighting the importance of giving moms a genuine pause.
“We wanted to move beyond clichés,” said Kate Huyett, Chief Marketing Officer at DoorDash. “Mother’s Day isn’t just about saying thank you — it’s about showing it in ways that matter. That’s why we’re showing families stepping up, with a little help from DoorDash.”
Celebrity Star Power Meets Everyday Realness
Brenda Song’s role as both a real-life mom and a recognizable face gives the campaign an authenticity that DoorDash hopes will resonate with millennial and Gen Z families. In a behind-the-scenes clip, Song is seen laughing on set with young actors and sharing her own Mother’s Day traditions — including breakfast in bed that usually ends up a little too messy.
“It’s nice to be part of something that reflects what moms really want: time, care, and maybe a little quiet,” Song joked.
DoorDash Continues Lifestyle Expansion
This campaign is the latest in DoorDash’s ongoing push to evolve from a food delivery service into a full-scale lifestyle platform. Over the past year, the company has expanded into grocery, convenience, and retail categories, with gift delivery becoming a growing revenue stream around major holidays.
According to internal data, Mother’s Day weekend 2024 saw a 41% spike in flower deliveries and a 57% jump in restaurant orders tagged for “Mom.” With the 2025 campaign, DoorDash aims to capture even more of that seasonal demand while reinforcing its emotional brand equity.
“DoorDad” May Be Just the Beginning
While “DoorDad” is pitched as a Mother’s Day one-off, the campaign could signal a broader move into family-focused lifestyle marketing. Early testing reportedly showed strong engagement among users aged 25–44, particularly those with young children.
“DoorDash has become a utility for modern life,” said retail strategist Ana Reyes. “By tapping into caregiving moments — not just convenience — they’re building a deeper emotional bond with customers.”
As for what Brenda Song wants for Mother’s Day?
“Honestly? A nap. And someone else to do the dishes. DoorDad can handle that, right?”
